In Local Eats + Drinks, local.drinks

Locally Roasted: Beacon Coffee Co. {Ventura}

Have you ever heard of a cupping class? We’re true coffee fanatics at LocalLove805, but we’ll be honest — we hadn’t heard of one until last week. So, as you can imagine, we weren’t sure what to expect when we signed up for the New Crop Cupping Class at Beacon Coffee Co. in Ventura.

Beacon Coffee Co

We were thrilled as soon as we discovered this local coffee shop.  They not only purchase their coffee directly from small producers and single estate coffee farmers and then roasts it here in Ventura, but they also travel to each country to personally visit the coffee farm community! They have fostered and grown symbiotic relationships with the coffee plantations, and take a personal interest in enhancing the lives and fortitude of the coffee farmers themselves.

Plus, their motto: Responsibly Sourced, Thoughtfully Roasted. We are all over that.

Beacon Coffee Co.

And as soon as we heard about the New Crop Cupping Class on Saturday, we immediately reached out to the owners, Jennifer and John, to reserve our spot. The first class was already booked, but we snagged a spot in the 12pm class.  We skipped our morning coffee and came ready for a serious caffeine boost.  Little did we know how much we would learn about coffee farming, roasting, brewing, and tasting techniques!

New Crop Cupping at Beacon Coffee

New Crop Cupping Class

Nicole cupping the private reserve

Beacon Coffee Co. is located in an industrial area in Ventura, and Jennifer explained that the coffee shop is key for all the businesses surrounding it. They have frequent locals, as well as new visitors like ourselves (but we will definitely be back again soon). Nicole and I were fortunate enough to get a tour of Beacon Coffee Co. and to learn all about Jennifer and John’s experience that led them to opening Beacon Coffee Co., along with their great existing relationships with the coffee farmers. It was really inspiring to hear how connected they are to their farmers (they have photos of the farms and communities up on their walls) and how passionate they are about their coffee-making endeavors.

Beacon Coffee Co - Farm to Cup {P.S. the adorable pillow cases below are made by Jennifer using each farm’s branded burlap coffee bag, and the tables are custom made using recycled wood & materials – as you can see, everything is thoughtfully hand-crafted at Beacon Coffee Co. which we love}

Pillows made from the Coffee Farm Bags

This cupping class in particular was to taste the new 2013/14 coffees that had just started to arrive (apparently it’s coffee harvest season!). We tried the brand new Ethiopia roast next to the new private reserve Amarillo Honey from Costa Rica — which were both delicious, and yet had very diverse tasting notes. John lead the class, and discussed each coffee’s growing region, farming practices, processes, and how it all effects the taste of the cup. We learned so much in this class that it’d be hard to write it all down, but the theme that stood out most to me was how passionate John and Jennifer are about the farming process, their relationships with the farmers, and the quality of Beacon’s coffee.

New Crop Cupping Class at Beacon Coffee

New Crop Cupping Class at Beacon Coffee Co.

The point being, you will just have to visit one of these classes on your own to get the full idea 🙂  Check the website often for new class offerings!

Want to try Beacon Coffee Co. in the comfort of your own home? You can also sign up to be a Coffee Collective member, receiving monthly shipments (delivery or pickup) of their coffee — and, as a bonus, some special brews of coffee are packaged in an adorable handcrafted wooden box, made from recycled pallets which were used to ship their coffee beans from afar.

Beacon Coffee Co.

Additionally, Coffee Collective Members enjoy premier amenities, such as beans from micro-lots, Master Brewing classes, first notification of cupping classes, coffee-pairing dinners, and other VIP events.

New Amarillo Honey Private Reserve

What’s your fave local coffee shop and why? #spreadthelove #coffeelovers #locallyroasted


Hayley {LL805}





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